Thirteen published designs. One branch. Same true content in every one.

Live, clickable proposals for the 180 Degrees Consulting Delft–Rotterdam website — each built as a complete homepage, a For-Clients page, and a guide documenting its design system. Content is identical across all thirteen published variants (single source of truth, honesty rules enforced: no invented statistics, no fake testimonials, no stock faces). The winner gets the full six-page build. Pick your three favourites, then read the guides.

Currently under active review — four variants, four different answers
V7 · PolderThe Dutch landscape as design system — strata, a NAP datum line, the branch's quality system drawn as the pump that keeps the polder dry.
V11 · LumenClean university-consultancy clarity — white-dominant, one green accent, the calm register of a well-run student society.
V12 · AtlasNew this round: the branch as one lit node in 180DC's worldwide network — a night-map hero and an honest, unlabeled network graphic, nothing invented.
V14 · ConfluenceRotterdam first, Delft next: four credited city films stay inside the page while the consulting proposition stays crisp, white-dominant, and professional.
V1V1 Blueprint homepage preview

Blueprint

TU Delft engineering heritage — the site as an engineer's drawing of itself: drafting grid, dimension lines, title blocks, a self-drawing engagement diagram.

Perf 100 · A11y 10083 KBno images
V2V2 Port of Rotterdam homepage preview

Port of Rotterdam

Industrial-modern — container geometry, cargo color blocks, manifest tables with cargo codes, real harbor photography, a stamped bill of lading.

Perf 100 · A11y 96230 KBPexels photos
V3V3 De Stijl homepage preview

De Stijl

Dutch modernist — Mondrian composition with 180-green as the fourth primary, the 180° numeral turning into place, one strict color rule.

Perf 100 · A11y 100146 KBno images
V4V4 Terminal homepage preview

The Terminal

The AI-native branch — dark-first, a live terminal session as the hero, the quality pipeline drawn as a system with a labeled findings loop.

Perf 100 · A11y 100165 KBleads with the AI story
V5V5 Soft Impact homepage preview

Soft Impact

Warm and human for non-profit directors — warm-graded photography of Delft and Rotterdam cropped through a 180° arch, the review rubric as a real artifact.

Perf 98 · A11y 100147 KBphotography-led
V6V6 The Deck homepage preview

The Deck

The website is a board-ready consulting deck — numbered slides, action titles, source lines, a gantt, an agenda that audits itself. The product, shown by being the product.

Perf 99 · A11y 95140 KBinvented direction
V7V7 Polder homepage preview

Polder

The Dutch landscape as design system — sky/dike/field/water strata, a NAP datum line on every section, and a page that descends below sea level as you scroll.

Perf 96 · A11y 100219 KBinvented direction
V8V8 De Courant homepage preview

De Courant

A Dutch broadsheet — blackletter masthead, news voice, recruitment as classified ads, and the honesty rules printed as an actual editorial colophon.

Perf 97 · A11y 100233 KBinvented direction
V9V9 Pamflet homepage preview

Pamflet

Dutch protest-pamphlet brutalism — enormous type, one green, zero JavaScript, a manifesto you could wheat-paste to a wall. Accessible brutalism is the flex.

Perf 100 · A11y 10089 KBinvented · riskiest
V10V10 The Ledger homepage preview

The Ledger

Radical transparency as layout — every claim carries a numbered evidence entry in the margin, the unclaimable is struck through, and the footer is a public changelog.

Perf 95 · A11y 95126 KBinvented · never seen before
V11V11 Lumen homepage preview

Lumen

Clean institutional clarity — white-dominant, one green accent, the calm register of a university consultancy society: a welcome block, a prev/next service carousel, and a stacked committee list. Born on the verified 180DC brand.

Perf 100 · A11y 10086 KBgolden set
V12V12 Atlas homepage preview

Atlas

The branch as one lit node in 180DC's worldwide network — a night-map hero with an inline-SVG network graphic, real Delft/Rotterdam coordinates as the signature detail, nothing plotted that isn't verified.

New — creative testno imagesSVG network graphic
V13V13 Aperture homepage preview

Aperture

The city is seen through the headline: a heavy condensed display face knocked out of the photograph, so the Erasmusbrug and the skyline read inside the letterforms. Dark shell, monospace labels, one green accent.

not yet run471 KB Homecredited Pexels photography4 self-hosted fonts
V14V14 Confluence homepage preview

Confluence

A professional two-city sequence—real Rotterdam first, then Delft, with a different credited context film on every public route and no media behind the reading layer.

Perf 77–100 · A11y 100552 KB Home4 credited films
V15V15 Vantage homepage preview

Vantage

A full-viewport city photograph rendered through its own depth map, so the pylon, deck and skyline slide against each other as a real moving image — no video file. Arrows browse all ten Rotterdam/Delft backgrounds without leaving the page. Every background is AI-generated and labelled as such.

Perf 91–100 · A11y 100depth-map WebGL hero10 AI-generated framesre-rendered at 2528px

Side by side

V1–V10 and V14 each passed three independent critique-and-improve rounds by a fresh-context "art director" agent (logs in each guide), stay under 1 MB per visited page, remain keyboard-navigable and WCAG AA, and work without JavaScript. V11 Lumen scores a clean 100 / 100 / 100 / 100 on Lighthouse. V12 Atlas remains a newer creative test without a recorded Lighthouse or three-round critique result. V14 holds Accessibility, Best Practices, and SEO at 100; local cold-launch Performance varied from 77 to 100, so the range is shown instead of a cherry-picked run. V2, V7, and V11 have also been through a live-review client feedback round (Team Leader terminology, dedicated Mission/Students pages, and navigation that distinguishes scroll anchors from own-page links); V14 and V15 carry those requirements from their first draft. V15 Vantage is the one variant whose imagery is AI-generated rather than photographed or filmed; it says so in every page footer and documents each render in its guide. Its three critique rounds were run as scripted browser audits, including a check that samples the real pixels behind the hero copy on all eight backgrounds — the worst contrast in the pool is 5.62:1.

VariantDesign thesis in one lineImageryJSMotionWeightPerf / A11y
V1BlueprintThe site as an engineer's drawing of itselfinline SVG onlyoptional garnishlines get drawn83 KB100 / 100
V2Port of RotterdamHeavy industry for good — containers, manifests, cranesreal port photosoptionalcontainers craned in230 KB100 / 96
V3De StijlMondrian composition, 180-green as the fourth primarynoneoptionalone 180° turn146 KB100 / 100
V4The TerminalThe AI-native branch, its pipeline live on screennoneoptionalcursor, dataflow165 KB100 / 100
V5Soft ImpactWarm and human, photography through a 180° archwarm-graded photosoptional + failsafegentle staggered bloom147 KB98 / 100
V6The DeckThe website is a board-ready deck — judge the productnonearrow-key slidesnone, by conviction140 KB99 / 95
V7PolderDutch landscape strata; the page ends below sea levelinline SVG onlynonethe pump turns, water drifts219 KB96 / 100
V8De CourantA broadsheet whose colophon is our honesty rulebooknonenonenone — newsprint233 KB97 / 100
V9PamfletProtest brutalism: enormous type, one green, all truenonenonenone — paper89 KB100 / 100
V10The LedgerEvery claim shows its evidence; the rest is struck throughnonehover evidence linksnone — ledgers don't move126 KB95 / 95
V11LumenClean university-consultancy clarity; one green accent on white180DC logo onlycarousel + revealsservice carousel, gentle scroll reveals86 KB100 / 100
V12AtlasThe branch as one lit node in 180DC's worldwide networknone — inline SVG onlyreveals + node pulsehome-node pulse, one travelling connection dotnot yet run
V13ApertureThe city seen through the headline, not behind itcredited Pexels photographyreveals onlyscroll reveals; static when requested471 KB Homenot yet run
V14ConfluenceRotterdam first, Delft next; city context beside the message4 credited route films + posterssource-on-view playbackone-shot films; static when requested552 KB Home77–100 / 100
V15VantageThe city fills the frame; the visitor chooses which one10 AI-generated frames + depth maps, disclosedWebGL depth hero + cyclingdepth parallax, drift, water; static when requested91–100 / 100

Scores are Lighthouse desktop runs against the deployed pages unless noted (V6–V10 latest local runs; refreshed after final critique rounds). V11 Lumen's Lighthouse (desktop) is Performance 100, Accessibility 100, Best-Practices 100, SEO 100. V12 Atlas has not been deployed or measured yet. V14 Confluence reports the observed final local cold-launch Performance range and a stable Accessibility 100; warm sequential runs reached 100 / 100 / 100 / 100. Weight = measured homepage transfer size.